since 1976
since 1976
Following the recent sexual harassment incident in the e-hailing industry, which has drawn national attention, Maxim Malaysia reaffirms its zero-tolerance stance on harassment and misconduct. In response, the company is strengthening safety measures across its platform so that passengers and drivers can ride with confidence and peace of mind.
Moreover, the situation has highlighted the importance of robust standards across the e-hailing industry. Recognising this, Maxim participated in a meeting with the Land Public Transport Agency (APAD) on 12 February 2026, where operators were urged to improve safety communication and reinforce internal safeguards within their applications.
In line with this guidance, Maxim has further refined its safety framework and in-app features to provide faster response times and stronger protection across the platform.
The company has upgraded its automatic complaint prioritisation system so that safety-related reports are identified and escalated immediately. Urgent cases are now directed to specialised personnel for prompt assessment. In addition, each emergency submission is reviewed through an internal verification process to ensure accountability, transparency, and proper resolution.
Beyond strengthening backend response systems, Maxim also reinforces user awareness by integrating in-app pop-up safety reminders that appear whenever users open the application, guiding them on key protective steps before each journey begins.
These reminders highlight key safety features, including the SOS function, which allows passengers to pre-register trusted contacts. When activated, it provides rapid access to emergency assistance while simultaneously notifying the selected contact. The feature is seamlessly connected to Malaysia’s 999 emergency response system, enabling immediate coordination with national authorities when required.
The Trip Tracking feature enables passengers to share a live journey link with family members or trusted individuals. By providing real-time visibility of the route, it enhances transparency and reassures passengers and their loved ones throughout the ride.
All communication between passengers and drivers is conducted exclusively through Maxim’s secured in-app chat. This not only protects personal contact information but also maintains a verifiable record of interactions within the platform, thereby offering an extra layer of security.
In addition, safety-related complaints submitted through the app are automatically flagged and prioritised. This structured escalation process ensures sensitive reports are reviewed without delay, further reinforcing Maxim’s commitment to swift and responsible action.
Together, these measures create a secure and reliable ride environment, with safety embedded at every stage of the journey.
“Safety is not optional. Incidents reported within the industry remind all operators of the responsibility we carry. Maxim maintains zero tolerance towards harassment or misconduct and remains fully committed to cooperating with authorities to ensure a safe, respectful, and accountable ride environment for all users,” said Mohd Hazwan Musley, Director of Maxim Malaysia.
Looking ahead, Maxim will continue enhancing technological safeguards, refining internal monitoring processes, and raising user awareness. In this way, passengers and drivers can be confident that safety remains the company’s highest priority, and that every journey on the platform is protected, monitored, and reliable.
